We wanted to announce TTNET’s 6 GB 9,99TL/month campaign with an advergame. The users of the game played the what is 9,99 game against the time.
At the beginning of the game each user receives a virtual 9,99TL and shops oven, stationery, groceries, flowers, etc. with this money. The goal was to make the users spend the 9,99 TL without any change left out, as quickly as possible.
The game lasted for 5 weeks and at the end of the each week during the competition, a winner that had the highest score that spent the money fastest, received an MP3 player. A total of 20 MP3 players were awarded.
Without any advertising driving to the campaign, the total number of visitors have reached thousands and this is a testimonial to the success of this campaign.