Biskrem

www.bibiskremversem.com

The brand positioning of Biskrem, which has a powerful image and sales record gained further momentum with the digital leg of the “If I Give a Biskrem” campaign, we created a platform where teenagers can contribute with fictional ideas and strengthen their connections to the brand. In order to represent out opinion we needed a representative to address the target audience. The traits of this person we sought for was someone who is a little crazy and would do anything for the incredible taste of Biskrem or do anything that he/she does not normally do just for a Biskrem. So, we selected Serhan Aslan whom we were familiar with, for his crazy acts.

We established an Opinion Board at www.biskrem.com where young people could express themselves, participate actively, support other ideas and make comments.

At the first stage, the target audience was directed to the site through the Facebook Biskrem Fan page, and their information was collected and then registered. When the competition started, they were automatically informed. The announcement of the site was made both on Facebook and also in TVSs. ‘Veni Vici Vokey’, ‘Our Lesson is Yoga’ and ‘Banarca’ videos in which Serhan demonstrated many crazy acts for “a Biskrem” that are uploaded to the site, guided the users so that it was understood better.

Users wrote “Title”, “Place” and main text for each idea and fiction was formed. This fiction is currently being published on the micro site and Facebook Biskrem page.