Which One is Kıvanç’s Mavi?

kivancinmavisihangisi.com

The social media leg of the Mavi Jeans “Here is Istanbul” communication campaign is called “Which One is Kıvanç’s Mavi?”. Kıvanç Tatlıtuğ (a Turkish celebrity) fans who also take part in commercials tried to guess what Kıvanç was wearing through Facebook communication.

The social media campaign, “Which One is Kıvanç’s Mavi”, the first of which had been performed in 2010 was designed as an application that will last for four weeks in 2011. Users were asked to guess the outfits that Kıvanç wore every week from a selection of shirts and jeans displayed in the catalogue in the application. The user who guessed the combination first was awarded the combination that Kıvanç wore that week or a 150TL valued gift card.

In addition, every 10th gift card owner who guessed the combination correctly won 10 Kartuş (gift card) points, and every 5th person won an Istanbul t-shirt.

At the end of the campaign, members of the Mavi Jeans Facebook Page were increased by 47,000 people, and a total of 20,745 combination selections were entered.