Krispi

www.citinicikar.com

Krispi, with its “Make Noise” campaign, wanted to create a platform where young people who want to voice a SHOUT against life could share their voices about life and come together with like-minded people so that the common ground gradually gets bigger.

In the campaign these moments in which young people come together were aimed to be a sideline to all the fun that they create with their creativity, wit and energy. The campaign was against everything that disturbs their life. It created a brand position showing that the brand understands and actually agrees with them.

And we created a micro site where young people make their voices heard and respond to others. A board of noise was created at www.citinicikar.com for young people to show their active participation by “making noises” for every “bothersome situation” either small or big. The noises of the young people are published on the micro site and on the brand page on Facebook.

Young people sharing their noises were awarded at the end of the competition each week. Cenk and Erdem (popular Turkish comedians), the masters of making fun of anything, were the jurors. Videos in which Cenk and Erdem announced the winner of the week were shared on the site and on the Facebook page.