MSA

www.msa.com.tr

We’ve created such a delicious web-site that you’ll love it.

MSA, one of the best culinary schools in the world with its exclusive training, has a renewed website by Tribal DDB.

The most significant centre for training in food and beverage in Turkey, MSA serves in a wide range of areas from professional trainings in cooking, confectionary, food and beverage management, to workshops that are held each month especially for those who like their kitchen and to activities for the corporations and sectoral meetings. With its dynamic team, which develops itself day-by-day, and its professional structure, it meticulously works on the eating and drinking culture and is expanding its strong knowledge each day. Its building, which contains areas such as an auditorium, museum, R&D laboratory and restaurant, improves itself and develops others with this development.

Therefore, while renewing the MSA web-site, we focused primarily on the user experience and knowledge architecture. We placed importance on providing an easy navigation, simplifying the dense content, and supporting them with images and videos, and to realizing these all with a simple but elegant sense of design which reflects MSA’s corporate identity. In this web-site that we designed, we handled all this knowledge and movement with a minimal approach shaped with modern touch.

We gathered the dense content under four main categories, which are separated into subcategories. We refreshed the detailed information regarding each category with big and striking images and video parts which reduce the text load. We prepared content in a way that each person can find an answer to their own question and that fits their own interest and we developed the site navigation in accordance with this content.

In short, we have made such a delicious website for you that you won’t be able to resist a bite! You are all welcomed to www.msa.com.tr.