Rondo

www.dramalikremalihayat.com

In the project prepared as the web leg of Rondo’s “If Life is Dramatic, Then Rondo Has Cream” taglined advertisement campaign, Ümit Besen (arabesque musician) and his piano greets the people entering the site. Visitors entering the site watched drama videos of Ümit Besen in which he had addressed the young people if they liked or uploaded their own dramas as song lyrics and participated in the competition. At the end of the competition the two most liked dramas were composed by Ümit Besen and visitors viewed the clips at www.dramalikremalihayat.com (stands for life with drama and cream).

As a sequel to the campaign, instead of the winners “The Losers” were announced and the campaign was revitalized. A Rondo Drama Care Set was created with a t-shirt saying that “Ümit Besen backs you up”, a pillow to cry on and a Rondo Drama Care Kit and this kit was only introduced with a viral film viewed in digital environment. The Rondo Drama Care set was sent to every “loser” individually. Videos of those receiving their Rondo Drama Care sets were recorded and the videos were shared on the micro site.