Ülker

www.ulker.com.tr

We've redesigned Ülker's Website

Ülker's website, with its full range of products and corporate identity, has been redesigned with the contributions of Tribal DDB İstanbul.

While we were building Ulker.com.tr, we knew that it had to be visually attractive. We mixed elements of modern design with a minimal approach and gave our new website a consistent and inviting look.

In such a content-rich website, functionality comes before aesthetics. With this in mind, we developed mechanisms that made it easier for our users to find what they want among 41 categories, 275 sub-brands and more than 3.560 products.

We thus organized our main page into a well-structured and user-friendly interface. All menus and tabs our users wanted were now within their reach.

Smart Features

The search function is a small but vital part of such a content-rich website. We decided to give it some big powers and developed a "smart search" feature. With this feature, relevant results appear as drop-down menus even as you type the first letters of your search.

Another "tags" system was developed for users who wanted quick recommendations. For example, a user searching for strawberry flavors can quickly see all related products with the "strawberry" tags.

In our site, you can find everything from online-offline campaigns to corporate communications. To those who want to discover more, we recommend you to keep an eye open for the classic Ülker ads on TV!